2023 marked an impressive milestone for Emley AFC. This local grassroots football team, just a short drive from our HQ in Huddersfield, celebrated their 120th birthday. 

It's a journey that deserves to be celebrated, and they chose to do that with bespoke merch to resonate with their devoted fanbase. Emley contacted us for our expertise in crafting merchandise to truly capture their essence.

We were more than happy to help.

Emley AFC: 120 Years of Football Glory

Emley AFC has been a cornerstone of the local sports scene for over a century, fostering a passionate community of football enthusiasts. Their legacy is a testament to the passion, dedication, and relentless pursuit of excellence characterising their journey with 49 trophies in their history.

Emley wanted to make custom merch to match their heritage; they sought something exceptional. After checking out our website, they opted for premium soft enamel badges to complement the traditional aesthetic of their club crest.

However, we felt the recognisable fine detail of the football club's badge could get lost as soft enamel doesn't lend itself well to small text.

Never one to shy away from a challenge, we worked with Emley AFC to find a solution befitting their stature.

Teamwork Makes The Dream Work

Our partnership with Emley AFC began with a commitment to replicate their crest with unparalleled precision. Our goal wasn't just to meet their expectations; we aimed to exceed them. So, we initiated the project by sending some free samples showcasing our previous work. 

It was a sneak peek into the artistry and craftsmanship we bring to the table for sports teams worldwide.

Together, we chose a combination of soft enamel and silkscreening, a fusion of old-world charm and contemporary techniques, to ensure that their badge would perfectly capture the essence of their crest. A badge that bore their emblem and radiated the passion and history behind it.

Encore - We Reward Loyalty

The response was overwhelmingly positive as we delivered the first batch of pin badges to Emley. It wasn't long before they returned to us, eager for more, and they took advantage of our encore loyalty scheme, which gives a hefty discount to customers who place a repeat order.

Alongside a fresh batch of pin badges, Emley also created die-struck keyrings as a stunning addition to their product range. It was a nice moment for us to see Emley AFC diversify its merchandise collection, and we're excited about what's to come in the future. Their journey, spanning 125 years and counting, is a testament to their spirit, and we're proud to be a part of it.

In the world of custom merchandise, every project tells a unique story. The story of Emley AFC is one of heritage, passion, and dedication, and we're honoured to have played a role in it. It's a tale of craftsmanship, where we've combined our 10 years of experience with Emley's 120-year history to create something extraordinary.

As they continue on their journey, we're excited to see what new chapters they'll write, and we'll be there, crafting the perfect merchandise to accompany them.