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Authors, Books, & Publishers

Authors, Books, & Publishers

4.8 out of 5 based on 3,991 reviews on

Your job isn’t complete when you’ve finished writing your book.

Getting the word out about your latest novel, paperback, or deluxe hardcover is an essential part of releasing your labour of love. Creating custom merch to promote your book is a powerful way to get people excited for its release.

Our FREE design service makes creating your promotional tools the easiest part of your job as we’ll shoulder the hard work of designing and manufacturing your products to your exact requirements.

Whether you’re a writer, illustrator, or publisher, we can help you create the perfect book merch for your title.

A clapperboard badge on a backing card

Pin Badges

Enamel pins are a time-honoured tradition for fans to show their support for their favourite books. Create custom pins to promote your literary works like these well-known authors and publishers and spread the word of your work.

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A pin badge attached to a bookmark.
Case Study


Every bookworm needs a bookmark. Check out this beautiful bookmark and pin badge set we made for the release of “The Queen of Nothing” by Holly Black. If you have some unique ideas for custom book merch, get in touch and we’ll get the wheels in motion before the ink of your book dries.

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Penguin Publishing

"We have always enjoyed working with Made By Cooper for creating pin badges as part of our campaigns - they are very flexible and creative when it comes to design and excellent at communication."

Ellie Hudson
Penguin Random House
The cover of The Girls' Guide to Hunting and Fishing


Custom patches are an underutilised way of promoting books and publishers. But we created some beautiful woven patches to help promote Rebecca Yarros's best-selling fantasy novels Fourth Wing & Iron Flame, and produced some one-off embroidered badges for Annie Atkin's redesign of the classic cover for The Good Girl's Guide to Fishing & Hunting.

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Products to read up on

Book lover pin badge

Enamel pins are a cost-effective way of promoting books. These pop-culture classics are the perfect companion to give out with special editions and as Kickstarter rewards.

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Iron Flame patch

Embroidered patches and woven cloth badges are an underutilised product for book promotion for authors and publishers. Make your merch stand out with custom patches.

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Two book themed beanie hats
Hats & Caps

Promote your book or publishers with custom made hats sporting your logo, name, or book title.

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A keyring featuring the Shakespeare quote - Though she be but little, she is fierce.

Book-related keyrings are the perfect product to advertise your publishers and books. Choose from soft PVC, enamel, or bottle opener keyrings.

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A pin featuring a magnifying glass over a finger print on a backing card for A Good Girl's Guide to Murder by Holly Jackson

From Book Covers to Backing Cards

Upgrade your literary pin badges with backing cards to elevate your design. Use backing cards to miniaturise your book covers, advertise your publisher details, or use them as business cards.

Learn more about backing cards

Request Free Samples

If you want to check out the quality of our pin badges, patches, or any other products you want to use to promote your books, request a sample and we'll send you it free of charge.

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A set of 4 pin badges featuring a classic book design

Badges for Book Lovers

You can create an entire business based on book culture merch just as our friends at the Literary Emporium did. Help people celebrate their love for books with your literature-inspired designs and create a side-hustle out of your passion.

"Outstanding. This has been a beautiful almost 5 year relationship with MBC. I wouldn't go anywhere else for my designs. Excellent communication & fantastic product again & again."


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Free Design Service

Use our FREE design service to convert your book covers, characters, and storylines into production-ready files that meet our guidelines for the perfect custom merch. Spend your time doing what you love, and let us handle the fine details to create the ideal sidekicks for your books and clients.

Some of the organisations we have worked with

  • Aardman
  • Amazon
  • Nike
  • World Wildlife Fund
  • Lego
  • adidas
  • NHS
  • salvation army
  • ooni
  • tui
  • Ubisoft
  • British Broadcasting Company
  • Together for Short Lives
  • McLaren
  • National Geographic
  • Penguin Publishing
  • Virgin Holidays

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