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How Ooni Adds a Slice of Fun to Their Brand

Having fun with your branding can help you stand out in an overcrowded marketplace, and creating playful custom merch is a fun and simple way to shine a light on your business to strengthen your brand and community.

Our team of in-house designers helps large and small companies by offering a free service with every order that ensures digital designs are production-ready, and they're always on hand to give clients a creative hand if they need help expressing their lightheartedness.

An Ooni pin badge with their logo and the dates 2012 - 2022. It seems like a pizza but the colours are yellow, green, red, and white blue.

Pioneers of the portable pizza oven

One of our favourite clients, Ooni Pizza Ovens, has a joyous brand that cleverly expresses its fun-loving nature and passion for pizza.

The Edinburgh-based pizza oven manufacturers are well aware of the impact branding can have on a business after changing its name from Uuni to Ooni in 2018, as it became an international company with HQs across the globe.

A pair of argyle custom socks where the classic argyle design has been made to look like a pizza.

Ooni's first project with Made by Cooper was custom pizza socks that adapted the classic Argyle pattern to ingeniously represent a golden pizza crust, saucy base, delicious mozzarella, and fragrant basil leaves.

The socks were a huge success as people snapped them up off the Ooni website as perfect stocking fillers and birthday presents for pizza enthusiasts across the world.

An enamel pin badge in the shape of a slice of pepperoni pizza. The lines of the pepperoni, cheese, and crust make up the word

Pepperoni pizza is a classic, so it was no surprise when Ooni came to us with this iconic enamel pin badge design, but this is no ordinary slice of pepperoni pizza. Can you spot their clever hidden surprise?

Three embroidered patches featuring the Ooni logo, a slice of pepperoni pizza made to look like the illuminati logo, and a patch that says

Ooni used this fun series of embroidered patches to unite their customers and form the Back Yard Pizza Society, a hungry band of pizza lovers who swear their allegiance to pizza and loyalty to the Ooni club by proudly displaying their "membership" badges front and centre on bags, jackets, and aprons.

Their loyal fans flock to Ooni's social media pages to share pictures and videos of mouth watering pizzas, Ooni ovens in action, and some incredibly fun-looking backyard pizza parties, with over 1 million fanatics across all platforms.

A green balloon-shaped pin badge that says

Ooni Day

The company hosted 'Ooni Day' to raise some much-needed dough for hunger relief charities, and Ooni donated £1 for every pizza registered by their customers and fans on their website, which raised £58,749  for good causes. They asked us to make the official Ooni Day pin badges that we shipped to their HQs in the UK, US, Canada, Australia, and Finland.

More Than Merch

Ooni is an excellent example of how Made by Cooper can help you enhance your brand without taking life too seriously.

The pins, socks, and patches we created with Ooni spread brand awareness in a fun way. Whether they're giving them out at events or trade shows, selling them online, or using merch to help raise money for good causes, Ooni has shown you can add a little fun to your marketing efforts while creating products that stay true to your brand.

We hope Ooni has inspired you to add some fun to your brand. Contact us to find out how we can support you in creating merch you'll love.

Made by Cooper
23 June 2023
Designers & IllustratorsTrade Shows

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